NOT YOUR MOTHER'S MATERNITY WEAR
SHOP THE ESSENTIALS
♡ What Moms Are Saying
Reviews
★★★★★
Amazing dress and customer service!
This crew sweater/ dress combo was the perfect outfit for a NYE wedding. I got so many compliments and felt comfortable and happy with my outfit which is no small feat during the third trimester. Sizing was true to pre pregnancy sizing.
- Kayla Dundon
★★★★★
I absolutely love this skirt!
I originally bought it in white, and after wearing it many times, I had to get it in black too. It’s one of the few pieces in my wardrobe that makes me feel stylish and confident, even while my weight is all over the place. I wear it with the matching shirt or any white blouse/tshirt.
-RL
★★★★★
Soft, Good quality
I love the quality of this top. It's soft, but feels really well made and is so flattering.
- Stacey
You asked, we delivered. Shop the restock before it’s gone (again).
Best Sellers Back In Stock
Pregnancy to Postpartum
Non-Maternity Essentials For Before, During and After Pregnancy
During
AFTER
Your not-so-basic capsule wardrobe
for all stages of motherhood
Motherhood is wild enough without stressing over what to wear. Our collections are nursing friendly, bump approved, and guaranteed to outlast the fast fashion chaos. Effortless to throw on, impossible to look dated in.
Trust us: you’ll reach for these on repeat, whether you’re growing a human or chasing one.
LET'S TALK ABOUT SIZING
RECOMMENDATION IS TO ORDER YOUR PRE-PREGNANCY SIZE
Each piece is designed with innovative fabrics that contour your bump and flatter you postpartum. Simply order your pre-pregnancy size, and enjoy a flawless fit through all nine months and beyond. The pieces really will fit you like a glove both during and after pregnancy.
Wear while pregnant and postpartum
THE IT MOM STYLE
Pregnancy, nursing, pumping — it’s a full-time hustle. Your closet? Should work just as hard. Meet your go-to, comfy chic, feel-good wardrobe that flexes with you from baby bump to nursing grind and every wild moment in between. Because mom is just one of your titles.
Pumping at dawn, toddler chasing by noon, date night by 8? Handled.
Shop the look
Shop the look
Blog posts
Pregnancy brings both joy and challenges. Discover simple, grounding routines to help you stay centered - from comfortable yet stylish maternity outfits to mindful moments and gentle movement. Thes...
Read morePregnancy comes with plenty of myths, from "eating for two" to spicy food inducing labor. In this blog, we debunk common pregnancy misconceptions so you can focus on feeling your best. From safe ex...
Read moreBalancing pregnancy and a career is no small feat, but it’s entirely possible with the right approach. From managing energy fluctuations to setting boundaries and planning maternity leave, small ad...
Read moreReal Moms, Real Style.
Follow and tag @loandjayne to be featured
