LOGAIN, FOUNDER OF LO+JAYNE

WHY I STARTED LO+JAYNE

"As a full-time working mom of two under two, I genuinely struggled to balance everything while pregnant and nursing. It was particularly challenging to find flattering clothes that made me feel amazing as my body changed during this motherhood chapter.

The clothes out on the market simply weren’t cutting it when it came to getting dressed for work, which is where I spent most of my week. So, I set out to design a collection that would serve as an elevated capsule wardrobe for women to invest in well before they even got pregnant. Since each piece is designed to be bump and nursing-friendly, women would have staples to wear as their bodies changed.

It was important for me to design clothes that women could wear at the office, dress up or down for the weekends when they were with their kids or partners, and still be able to easily nurse or pump without feeling frumpy or restricted. Women are multifaceted, so their wardrobe should be too."

- LOGAIN, FOUNDER OF LO+JAYNE

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  • RECOMMENDATION IS TO ORDER YOUR PRE-PREGNANCY SIZE

    Each piece is designed with innovative fabrics that contour your bump and flatter you postpartum. We recommend ordering your pre-pregnancy size and you should be able to fit into it through all 9 months of pregnancy and wear it seamlessly postpartum. The pieces will fit you like a glove during and after pregnancy.

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"LO+JAYNE clothes are extraordinary for moms..."

"The cuts are really intelligent but I think more than anything it’s the way the materials 'wear' on my body while pregnant. They are very, very light and breathable in the fabric composition and very comfortable. Incredible. I wouldn’t have thought this quality was possible given how the fashion industry has changed. I spent several hours in the dress and black sweater and didn’t feel uncomfortable. It’s like not wearing clothes which, while pregnant and still nauseous is a privileged feeling!"

- Amber

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