ABOUT
THE NAME "LO+JAYNE" IS INSPIRED BY FOUNDER LOGAIN'S NAME PROUNOUNCIATION WHICH IS "LOJAYNE".
AS A SELF-TAUGHT DESIGNER, LOGAIN, ESTABLISHED THE BRAND AFTER BEING PREGNANT HERSELF AND NOT FINDING CLOTHES THAT WERE COMFORTABLE YET FLATTERING WHILE PREGNANT. WHEN SHE STARTED NURSING, SHE FELT LIKE SHE COULDN'T DRESS IN HER STYLE SINCE SHE NEEDED EASY ACCESS TO NURSE & PUMP THROUGHOUT THE DAY.
EACH COLLECTION HAS BEEN DESIGNED TO BE TIMELESS AND STYLISH WITH THE HIGHEST QUALITY FABRICS TO ENSURE COMFORT AND BREATHABILITY. DESIGNS HAVE THOUGHTFUL FEATURES IN MIND FOR NURSING, PUMPING AND A GROWING BUMP.
LO+JAYNE PIECES ARE ALSO MEANT TO BE PAIRED WITH WHAT YOU ALREADY HAVE IN YOUR CLOSET AND BE WORN WELL BEYOND PREGNANCY. YOU WON'T NEED TO GIVE THESE MATERNITY CLOTHES AWAY AS HAND ME DOWNS AFTER PREGNANCY BECAUSE YOU WILL LOVE THEM TOO MUCH TO LET THEM GO PLUS YOU WILL ACTUALLY BE ABLE TO WEAR THEM WHEN YOU AREN'T PREGNANT OR NURSING.
"I WANTED TO FEEL LIKE A MILLION BUCKS WHEN I WAS PREGNANT AND NURSING. MATERNITY CLOTHING IN THE MARKET WERE JUST NOT CUTTING IT FOR ME. I DECIDED TO CHANGE THAT AND HELP MORE WOMEN FEEL GREAT WHILE STILL BEING COMFORTABLE. IT IS SUCH A GREAT FEELING WHEN YOU ARE PREGNANT AND COMFORTABLE IN YOUR CLOTHES BUT KNOW YOU ALSO LOOK AMAZING. THERE IS ALREADY SO MUCH THAT WOMEN GO THROUGH WITH PREGNANCY SYMPTOMS SO IT'S NICE TO HAVE BEAUTIFUL CLOTHES TO WEAR THROUGH THE JOURNEY THAT MAKE YOU FEEL AS AMAZING AS YOU LOOK!" - LOGAIN, FOUNDER