ABOUT

The name “LO+JAYNE” is inspired by the founder Logain’s name pronunciation, which is “Lojayne”.

A self-taught designer, she created the brand after having 2 back to back pregnancies and finding no comfortable yet flattering clothing options during pregnancy. When she started nursing, she realized the problem was worse as she couldn’t dress in her usual style since she needed easy access to nurse and pump throughout the day. This inspired her to design a non-maternity, maternity collection that combines comfort, style, and functionality for the modern mom and create essential pieces for a woman's permanent wardrobe.

Each collection is designed to be timeless and stylish with high-quality fabrics to ensure comfort + breathability. She designs with thoughtful features for nursing, pumping, and a growing bump while still maintaining structure as a non-maternity designed piece for your permanent wardrobe.

Lo+Jayne pieces are meant to be paired with what you already have in your closet and worn well beyond pregnancy. You won’t need to give these maternity clothes away as hand-me-downs after pregnancy because you’ll love them too much to let them go.

"I WANTED TO FEEL LIKE A MILLION BUCKS WHEN I WAS PREGNANT AND NURSING. MATERNITY CLOTHING IN THE MARKET WERE JUST NOT CUTTING IT FOR ME. I DECIDED TO CHANGE THE GAME AND HELP MORE WOMEN FEEL GREAT WHILE STILL BEING COMFORTABLE. THERE IS ALREADY SO MUCH THAT WOMEN GO THROUGH WITH PREGNANCY SYMPTOMS AND JUGGLING LIFE WITH BREASTFEEDING SO IT'S NICE TO HAVE BEAUTIFUL CLOTHES TO WEAR THROUGH THE JOURNEY THAT MAKE YOU FEEL AS AMAZING AS YOU LOOK!" - LOGAIN, FOUNDER